This project was undertaken during my tenure at Godrej Interio. The objective was to find potential to create a new Bed-set platform and also fill a gap in price range in the current product portfolio. The product should be new and exciting and cater to the needs of the customer segment
Product brief: To design a bed set for constrained spaces in urban environments where people have affordability but less space
About: This bed set has been designed for smaller spaces. The bed serves to be a Bed+Side table. The cupboard serves as a cupboard+ dresser. Hence reducing the number of objects in the room and having free space to move around. The under bed storage is split into space for frequent use and dead storage. Tambour roller shutter provides easy access to a space at the touch of a finger.
Collaborative working with Engineering, Manufacturing, Marketing, Branding, Quality wings in an organization
Leading a project in design and development phase
Finding that critical balance in utility vs price a customer is willing to pay, that would help effective positioning of a product/Brand in the market
To read more about the process click here- Hyacinth process